Why you should optimize your web pages for multiple word

Why you should optimize your web pages for multiple wordkeywords first

Single words cannot be promoted effectively. For example, it is not likely that someone looking for "free accounting software download" is going to type just "software" into the search box.

Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new web site could rank number one on a popular phrase like "mp3". More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.

People who whose multiple word keywords are in the compare or buying phase. They are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Search engines analyze all pages of your web site and put them in a context. Start with multiple word keywords and then extend your keyword list. If you're selling MP3 files, you should optimize your web pages for keywords such as "independent bands mp3", "alternative grunge mp3", "80s pop music mp3 download" and similar keywords first.

If your web site many rankings for these keywords, search engines will find out that your web site is relevant to the mp3 topic. As soon as search engines consider your web site relevant to this topic, it will be much easier to get high rankings for keywords such as "mp3 download" or even "mp3".


What can happen if you target the wrong keywords?

You will lose a lot of time and you will lose a lot of sales if you target the wrong keywords. You will invest a lot of time in optimizing your web pages for keywords for which your web site cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales. In both cases, you won't get much sales.

It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type.