Step 4: Increase the link popularity of your web site

Step 4: Increase the link popularity of your web site

What is link popularity?

Link popularity has become a very important factor for high search engine rankings. Generally
speaking, link popularity is the number of other web sites that link to your web site.

The more other web sites link to your web site, the higher your search engine rankings will be. The idea behind this concept is that search engines think that your web site must be important if many other web sites link to your site.

Of course, the number of links alone is not enough to improve your search engine rankings. It is also important that the other web sites are related to your web site. Links from unrelated web sites won't do your own web site much good. If the links to your web site include your important keywords in the link text, the effect on your search engine rankings will be much higher.
If you want to be found for the search term "brown shoes" then it's much better to get links like

brown shoes

than links like

Peter & Wolf Inc..

If the link to your site includes your search term, search engines think that your web site must be relevant for this search term.

High link popularity alone won't bring you high search engine rankings, of course, your web site
content must also be optimized for search engines. It doesn't make sense to get many incoming links if your web site doesn't have much content. If search engines find that the links to your web site and the content on your web site match, they will give your web site high search engine rankings for its topic.