Some search engine optimization companies and software developers use unethical techniques and tricks to artificially boost the search engine rankings of a web site. This dilutes the quality of search results and calls into question the accuracy of search results.
For this reason, the search engines are continuously trying to counter the spam techniques which webmasters might be using and penalize or ban them.
They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content.
If you use a web site promotion tool that uses these unethical techniques, you'll put your web business at severe risk.
DO NOT use following method:
- automatically generated doorway pages
- cloaking and false redirects
- keyword stuffing
- hidden text or hidden links
- pages loaded with irrelevant words
- duplicated content on multiple pages
- misspelling of well-known web sites
- unrelated and centralized link farms
- other methods that try to trick search engines
You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you do. You'll put your web business at severe risk if you use one of these methods.
Ethical search engine optimization is about everyone winning Ethical search engine optimization leads to a symbiotic relationship:
- Search engines: They win as they are provided with pages that are easy to understand and that contain the quality information that their visitors search for.
- Searchers: They win as they are getting what they ask for from the search engines. They search for "Computer" and get a page about computer.
- Web site owners: They win as they are getting quality visitors who are interested in what their web site has to offer
A single spam element can destroy your work
Before you start with your search engine optimization efforts, you must make sure that your web pages are spam free. This is very important. If you use a spam technique on your web site, all other search engine optimization efforts are pointless.
If a search engine has tagged your web site as a spam source then you have to remove the spam
elements from your web pages before the search engine will take another look at other elements of your site.
Most search engines consider the following spam:
- cloaking (the web server returns different pages for search engine spiders and human web surfers)
- doorway pages
- misleading redirections
- hidden text (text has a color that is very similar to the background color, text in very small font sizes, text that has been hidden with CSS tags etc.)
If you use one of these techniques on your web pages, remove them now. You might get short term results with them but it is extremely likely that search engines will ban your site if you continue to use them.
When you're sure that your web pages are spam free, you can start with your search engine
optimization activities.
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