How to find the best keywords for your web site
Keywords are the words that web surfers enter in search engines to find web sites. It is important that your web site has good search engine rankings for popular keywords that are related to the theme of your web site. In this manual, we use the term "keywords" for single word keywords and for keyword phrases, for example "hiking boots shop chicago".
The right keywords are important to the success of your SEO activities!
It's pointless to optimize your web pages for keywords that nobody uses in the search engines. In addition, in order to get targeted visitors, the keywords must not be too broad or too general.
Which keywords are the right keywords for your web site?
Use focused and targeted keyword phrases that are common enough so the web searcher will use them, but selective enough that they don't return millions of matches. Very specific keywords generate highly qualified, targeted traffic that increases your sales. The first step in choosing the right keywords is to make them very specific.
- use keyword phrases that consist of two to four words
- avoid very competitive keywords
- be specific
- only check the keywords that are important to you
For a successful online marketing campaign, you have to target the right keywords. The keywords you use should be relevant for your web site and web surfers should be searching for your keywords. Most people use a two to four word phrase in a search, so phrases are very effective.
Single words cannot be promoted effectively. For example, it is not likely that someone looking for "free software download" is going to type just "software" into the search box.
Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new web site could rank number one on a popular phrase like "iPOD". More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.
Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words
Start with multiple word keywords and then extend your keyword list Search engines analyze all pages of your web site and put them in a context. Start with multiple word keywords and then extend your keyword list. If you're selling iPOD files, you should optimize your web
pages for keywords such as "independent bands iPOD", "alternative grunge iPOD", "pop music IPOD download" and similar keywords first.
If your web site many rankings for these keywords, search engines will find out that your web site is relevant to the mp3 topic. As soon as search engines consider your web site relevant to this topic, it will be much easier to get high rankings for keywords such as "iPOD download" or even "iPOD".
Three different keyword types
When web surfers want to purchase something online, they go through three research phases. Web surfers usually start with general keywords. After becoming more educated about a particular product or service, they will use more specific keywords. As soon as the web surfers know what they want, they use specific keywords.
For that reason, keywords can be divided into three types:
· Keywords for browsing
· Keywords for comparing
· Keywords for buying
1. Keywords for browsing
During the first research phase, web surfers use general keywords to find information. For example, a web surfer might be interested in an MP3 player. The keyword that the web surfer might use in search engines could be:
mp3 player
People who use keywords for browsing are usually looking for information only. Keywords for
browsing usually have a very high search volume. Getting a top 10 ranking for these general
keywords is very difficult and nearly impossible.
2. Keywords for comparing
In the second research phase, web surfers narrow their selection because they now know what type of product they want. For example, the web surfer might have found out the he is interested in an USB stick MP3 player with 1 GB flash RAM. The keywords of these web surfers are more specific:
mp3 player 1 GB
mp3 player usb stick
mp player under $100
trekstor mp3 player
samsung mp3 player
People who use keywords for comparing are more ready to buy. Comparing keywords are probably the best keywords that you can target for your search engine optimization campaign. They often have much lower search volume than general keywords but they will lead to more sales and it is much easier to get top 10 rankings for these keywords.
3. Keywords for buying
During the last research phase, web surfers know what they want to purchase. They are just looking for the web site with the best offer. For that reason, these surfers use very specific keywords:
trekstor i.beat cebrax 1 GB
trekstor i.beat cebrax 1 GB free shipping
philips SA178/07 1 GB
People who use keywords for buying are ready to buy. However, these keywords won't help you
much if you offer competing products.
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